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Fiabilité et validité des principales mesures du souvenir publicitaire

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https://hal-hec.archives-ouvertes.fr/hal-00793733
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, February 22, 2013 - 7:41:32 PM
Last modification on : Friday, February 22, 2013 - 7:43:17 PM

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  • HAL Id : hal-00793733, version 1

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Jean-Noël Kapferer. Fiabilité et validité des principales mesures du souvenir publicitaire. Mesurer l'efficacité de la publicité, IREP, Editions d'Organisation, pp.NC, 1988. ⟨hal-00793733⟩

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