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La sensibilité aux marques

Mots-clés : sensibilité marques
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https://hal-hec.archives-ouvertes.fr/hal-00793731
Contributor : Antoine Haldemann <>
Submitted on : Friday, February 22, 2013 - 7:30:48 PM
Last modification on : Sunday, May 12, 2013 - 6:37:03 PM

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  • HAL Id : hal-00793731, version 1

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Jean-Noël Kapferer, Gilles Laurent. La sensibilité aux marques. J. N. Kapferer, J. C. Thoenig. La marque, McGraw-Hill, pp.ch.3, 1989. ⟨hal-00793731⟩

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