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Year : 1989
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00793731
Submitted on : Friday, February 22, 2013-7:30:48 PM
Last modification on : Saturday, June 25, 2022-10:54:26 AM
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- HAL Id : hal-00793731 , version 1
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Jean-Noël Kapferer, Gilles Laurent. La sensibilité aux marques. J. N. Kapferer, J. C. Thoenig. La marque, McGraw-Hill, pp.ch.3, 1989. ⟨hal-00793731⟩
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