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La marque est-elle encore à la portée des PME

Jean-Noël Kapferer 1 
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : marque PME
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https://hal-hec.archives-ouvertes.fr/hal-00793730
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, February 22, 2013 - 7:26:29 PM
Last modification on : Saturday, June 25, 2022 - 10:54:25 AM

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  • HAL Id : hal-00793730, version 1

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Jean-Noël Kapferer. La marque est-elle encore à la portée des PME. D. Michel, M. Michel (Eds.). Le défi de la petite et moyenne entreprise, CEPP, pp.193-196, 1990. ⟨hal-00793730⟩

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