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Le management d'une rumeur

Mots-clés : management rumeur
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https://hal-hec.archives-ouvertes.fr/hal-00793729
Contributor : Antoine Haldemann <>
Submitted on : Friday, February 22, 2013 - 7:23:52 PM
Last modification on : Friday, February 22, 2013 - 7:24:14 PM

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  • HAL Id : hal-00793729, version 1

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Jean-Noël Kapferer. Le management d'une rumeur. M. Tixier (Ed.). La communication de crise, McGraw-Hill, pp.NC, 1991. ⟨hal-00793729⟩

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