Le management d'une rumeur - Archive ouverte HAL Access content directly
Book Sections Year : 1991

Le management d'une rumeur

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hal-00793729 , version 1 (22-02-2013)

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  • HAL Id : hal-00793729 , version 1

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Jean-Noël Kapferer. Le management d'une rumeur. M. Tixier (Ed.). La communication de crise, McGraw-Hill, pp.NC, 1991. ⟨hal-00793729⟩

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