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La stratégie de communication : concepts et problèmes

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https://hal-hec.archives-ouvertes.fr/hal-00793726
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, February 22, 2013 - 7:12:38 PM
Last modification on : Saturday, June 25, 2022 - 10:54:25 AM

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  • HAL Id : hal-00793726, version 1

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Jean-Noël Kapferer. La stratégie de communication : concepts et problèmes. Encyclopédie de Gestion, Vuibert, pp.238-250, 1992. ⟨hal-00793726⟩

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