Skip to Main content Skip to Navigation
Book sections

La stratégie de communication : concepts et problèmes

Document type :
Book sections
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00793726
Contributor : Antoine Haldemann <>
Submitted on : Friday, February 22, 2013 - 7:12:38 PM
Last modification on : Friday, February 22, 2013 - 7:13:07 PM

Identifiers

  • HAL Id : hal-00793726, version 1

Collections

Citation

Jean-Noël Kapferer. La stratégie de communication : concepts et problèmes. Encyclopédie de Gestion, Vuibert, pp.238-250, 1992. ⟨hal-00793726⟩

Share

Metrics

Record views

474