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Year : 1995
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00789276
Submitted on : Sunday, February 17, 2013-8:50:15 PM
Last modification on : Saturday, June 25, 2022-10:54:25 AM
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- HAL Id : hal-00789276 , version 1
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Jean-Noël Kapferer. The Europeanization of Brands: Beyond the Local/Global Dichotomy. S. Crainer (Ed.). Handbook of Management, The Financial Times - FT Pitman Publishing, pp.598-614, 1995. ⟨hal-00789276⟩
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