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Book Sections Year : 1995

The Europeanization of Brands: Beyond the Local/Global Dichotomy

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hal-00789276 , version 1 (17-02-2013)

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Jean-Noël Kapferer. The Europeanization of Brands: Beyond the Local/Global Dichotomy. S. Crainer (Ed.). Handbook of Management, The Financial Times - FT Pitman Publishing, pp.598-614, 1995. ⟨hal-00789276⟩

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