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Year : 2001
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00789273
Submitted on : Sunday, February 17, 2013-8:41:49 PM
Last modification on : Saturday, June 25, 2022-10:54:25 AM
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- HAL Id : hal-00789273 , version 1
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Jean-Noël Kapferer. Du risque au plaisir : quelles fonctions pour les marques ?. L'art de la gestion des risques, Village Mondial, pp.NC, 2001. ⟨hal-00789273⟩
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