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Du risque au plaisir : quelles fonctions pour les marques ?

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https://hal-hec.archives-ouvertes.fr/hal-00789273
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 17, 2013 - 8:41:49 PM
Last modification on : Sunday, February 17, 2013 - 8:42:41 PM

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  • HAL Id : hal-00789273, version 1

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Jean-Noël Kapferer. Du risque au plaisir : quelles fonctions pour les marques ?. L'art de la gestion des risques, Village Mondial, pp.NC, 2001. ⟨hal-00789273⟩

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