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Year : 2002
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00789271
Submitted on : Sunday, February 17, 2013-8:34:38 PM
Last modification on : Saturday, June 25, 2022-10:54:25 AM
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- HAL Id : hal-00789271 , version 1
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Jean-Noël Kapferer. Corporate Brand and Organizational Identity. B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002. ⟨hal-00789271⟩
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