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Corporate Brand and Organizational Identity

Jean-Noël Kapferer 1
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Corporate Brand Organizational Identity
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https://hal-hec.archives-ouvertes.fr/hal-00789271
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 17, 2013 - 8:34:38 PM
Last modification on : Sunday, February 17, 2013 - 8:35:10 PM

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Jean-Noël Kapferer. Corporate Brand and Organizational Identity. B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002. ⟨hal-00789271⟩

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