B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002
https://hal-hec.archives-ouvertes.fr/hal-00789271
Contributeur : Amaury Bouvet
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Soumis le : dimanche 17 février 2013 - 20:34:38
Dernière modification le : dimanche 17 février 2013 - 20:35:10
Jean-Noël Kapferer. Corporate Brand and Organizational Identity. B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002. 〈hal-00789271〉
