Corporate Brand and Organizational Identity

Jean-Noël Kapferer

Book Sections Year : 2002

Corporate Brand and Organizational Identity

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1

Jean-Noël Kapferer

Function : Author

HEC Paris - Recherche - Hors Laboratoire

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Corporate Brand Organizational Identity

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00789271

Submitted on : Sunday, February 17, 2013-8:34:38 PM

Last modification on : Saturday, June 25, 2022-10:54:25 AM

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hal-00789271 , version 1 (17-02-2013)

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HAL Id : hal-00789271 , version 1

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Jean-Noël Kapferer. Corporate Brand and Organizational Identity. B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002. ⟨hal-00789271⟩

Corporate Brand and Organizational Identity

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