Skip to Main content Skip to Navigation
Book sections

Managing brands through rumors

Keywords : Managing brands rumors
Document type :
Book sections
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00789270
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 17, 2013 - 8:27:30 PM
Last modification on : Sunday, February 17, 2013 - 8:27:57 PM

Identifiers

  • HAL Id : hal-00789270, version 1

Collections

Citation

Jean-Noël Kapferer. Managing brands through rumors. M. Btuhn, W. Wundernlich (Eds). Medium Gerücht, Haupt Verlag, pp.117-155, 2004. ⟨hal-00789270⟩

Share

Metrics

Record views

209