Book Sections
Year : 2004
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00789270
Submitted on : Sunday, February 17, 2013-8:27:30 PM
Last modification on : Saturday, June 25, 2022-10:54:25 AM
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- HAL Id : hal-00789270 , version 1
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Jean-Noël Kapferer. Managing brands through rumors. M. Btuhn, W. Wundernlich (Eds). Medium Gerücht, Haupt Verlag, pp.117-155, 2004. ⟨hal-00789270⟩
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