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Book Sections Year : 2004

Managing brands through rumors

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hal-00789270 , version 1 (17-02-2013)

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  • HAL Id : hal-00789270 , version 1

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Jean-Noël Kapferer. Managing brands through rumors. M. Btuhn, W. Wundernlich (Eds). Medium Gerücht, Haupt Verlag, pp.117-155, 2004. ⟨hal-00789270⟩

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