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Puissance de la marque

Mots-clés : Puissance marque
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https://hal-hec.archives-ouvertes.fr/hal-00789269
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 17, 2013 - 8:21:46 PM
Last modification on : Sunday, February 17, 2013 - 8:22:11 PM

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  • HAL Id : hal-00789269, version 1

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Jean-Noël Kapferer. Puissance de la marque. MBA, l'essentiel du management par les meilleurs professeurs, Dunod, pp.169-192, 2005. ⟨hal-00789269⟩

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