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hal-00789266, version 1
Book sections
Paris as a Brand
Jean-Noël Kapferer
1
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1
HEC Paris - Recherche - Hors Laboratoire
Jean-Noël Kapferer
1
Author
1
HEC Paris - Recherche - Hors Laboratoire
(1 rue de la Libération 78351 Jouy en Josas Cedex - France)
StructId : 108894
HEC Paris - Ecole des Hautes Etudes Commerciales
(1, rue de la Libération - 78351 Jouy en Josas cedex - France)
StructId : 105633
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Paris
Brand
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Humanities and Social Sciences
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Business administration
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https://hal-hec.archives-ouvertes.fr/hal-00789266
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Antoine Haldemann
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Submitted on : Sunday, February 17, 2013 - 7:35:56 PM
Last modification on : Saturday, June 25, 2022 - 10:54:25 AM
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hal-00789266, version 1
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Citation
Jean-Noël Kapferer. Paris as a Brand. K. Dinnie (Ed.).
City Branding: Theory and Cases
, Palgrave Macmillan, pp.184-189, 2011.
⟨hal-00789266⟩
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