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Paris as a Brand

Jean-Noël Kapferer 1
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : Paris Brand
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https://hal-hec.archives-ouvertes.fr/hal-00789266
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 17, 2013 - 7:35:56 PM
Last modification on : Sunday, February 17, 2013 - 7:36:37 PM

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  • HAL Id : hal-00789266, version 1

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HEC | PARISTECH

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Jean-Noël Kapferer. Paris as a Brand. K. Dinnie (Ed.). City Branding: Theory and Cases, Palgrave Macmillan, pp.184-189, 2011. ⟨hal-00789266⟩

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