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Book Sections Year : 2011

Paris as a Brand

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hal-00789266 , version 1 (17-02-2013)

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  • HAL Id : hal-00789266 , version 1

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Jean-Noël Kapferer. Paris as a Brand. K. Dinnie (Ed.). City Branding: Theory and Cases, Palgrave Macmillan, pp.184-189, 2011. ⟨hal-00789266⟩

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