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Book Sections Year : 2011

Paris as a Brand

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Jean-Noël Kapferer
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Paris Brand

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00789266

Submitted on : Sunday, February 17, 2013-7:35:56 PM

Last modification on : Saturday, June 25, 2022-10:54:25 AM

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hal-00789266 , version 1 (17-02-2013)

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Jean-Noël Kapferer. Paris as a Brand. K. Dinnie (Ed.). City Branding: Theory and Cases, Palgrave Macmillan, pp.184-189, 2011. ⟨hal-00789266⟩

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