Books
Year : 1978
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00788662
Submitted on : Thursday, February 14, 2013-7:41:19 PM
Last modification on : Saturday, June 25, 2022-10:54:25 AM
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- HAL Id : hal-00788662 , version 1
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Jean-Noël Kapferer. Les Chemins de la persuasion : le mode d'influence des médias et de la publicité. Dunod, pp.NC, 1978. ⟨hal-00788662⟩
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