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Comment mesurer l'implication des consommateurs

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https://hal-hec.archives-ouvertes.fr/hal-00788659
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 7:32:52 PM
Last modification on : Sunday, May 12, 2013 - 5:28:31 PM

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  • HAL Id : hal-00788659, version 1

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Jean-Noël Kapferer, Gilles Laurent. Comment mesurer l'implication des consommateurs. IREP, pp.NC, 1983. ⟨hal-00788659⟩

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