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La marque

Jean-Noël Kapferer 1 J.C. Thoenig
1 HEC Paris - Recherche - Hors Laboratoire
keyword : marque
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Books
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https://hal-hec.archives-ouvertes.fr/hal-00788654
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 7:11:29 PM
Last modification on : Thursday, February 14, 2013 - 7:13:15 PM

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  • HAL Id : hal-00788654, version 1

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HEC | PARISTECH

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Jean-Noël Kapferer, J.C. Thoenig. La marque. McGraw-Hill, pp.NC, 1989. ⟨hal-00788654⟩

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