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Books Year : 1989

La marque

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hal-00788654 , version 1 (14-02-2013)

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  • HAL Id : hal-00788654 , version 1

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Jean-Noël Kapferer, J.C. Thoenig. La marque. McGraw-Hill, pp.NC, 1989. ⟨hal-00788654⟩

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