Skip to Main content Skip to Navigation
Books

Les marques, capital de l'entreprise

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00788650
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 6:58:40 PM
Last modification on : Thursday, February 14, 2013 - 6:59:15 PM

Identifiers

  • HAL Id : hal-00788650, version 1

Collections

Citation

Jean-Noël Kapferer. Les marques, capital de l'entreprise. Editions d'Organisation, pp.NC, 1991. ⟨hal-00788650⟩

Share

Metrics

Record views

557