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Les marques, capital de l'entreprise

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https://hal-hec.archives-ouvertes.fr/hal-00788650
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, February 14, 2013 - 6:58:40 PM
Last modification on : Saturday, June 25, 2022 - 10:54:24 AM

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  • HAL Id : hal-00788650, version 1

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Jean-Noël Kapferer. Les marques, capital de l'entreprise. Editions d'Organisation, pp.NC, 1991. ⟨hal-00788650⟩

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