Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Books Year : 1992

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Jean-Noël Kapferer

HEC Paris - Recherche - Hors Laboratoire

Strategic Brand Management Creating Evaluating Brand Equity

https://hal-hec.archives-ouvertes.fr/hal-00788649

Submitted on : Thursday, February 14, 2013-6:51:53 PM

Last modification on : Saturday, June 25, 2022-10:54:24 AM

hal-00788649 , version 1 (14-02-2013)

Jean-Noël Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, pp.NC, 1992. ⟨hal-00788649⟩