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Books Year : 1992

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

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hal-00788649 , version 1 (14-02-2013)

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  • HAL Id : hal-00788649 , version 1

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Jean-Noël Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, pp.NC, 1992. ⟨hal-00788649⟩

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