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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

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https://hal-hec.archives-ouvertes.fr/hal-00788649
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 6:51:53 PM
Last modification on : Thursday, February 14, 2013 - 6:52:21 PM

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  • HAL Id : hal-00788649, version 1

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Citation

Jean-Noël Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, pp.NC, 1992. ⟨hal-00788649⟩

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