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Die Marke, Kapital des Unternehmens

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https://hal-hec.archives-ouvertes.fr/hal-00788645
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 6:44:38 PM
Last modification on : Thursday, February 14, 2013 - 6:45:44 PM

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  • HAL Id : hal-00788645, version 1

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Jean-Noël Kapferer. Die Marke, Kapital des Unternehmens. Verlag Moderne Industrie, pp.NC, 1992. ⟨hal-00788645⟩

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