Books
Year : 1992
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00788644
Submitted on : Thursday, February 14, 2013-6:38:31 PM
Last modification on : Saturday, June 25, 2022-10:54:24 AM
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- HAL Id : hal-00788644 , version 1
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Jean-Noël Kapferer, Gilles Laurent. La sensibilité aux marques : marchés sans marques, marchés à marques. Editions d'Organisation, pp.NC, 1992. ⟨hal-00788644⟩
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