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La sensibilité aux marques : marchés sans marques, marchés à marques

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https://hal-hec.archives-ouvertes.fr/hal-00788644
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, February 14, 2013 - 6:38:31 PM
Last modification on : Sunday, May 12, 2013 - 5:24:57 PM

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  • HAL Id : hal-00788644, version 1

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Jean-Noël Kapferer, Gilles Laurent. La sensibilité aux marques : marchés sans marques, marchés à marques. Editions d'Organisation, pp.NC, 1992. ⟨hal-00788644⟩

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