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La marca, capital de la empresa

keyword : marca capital empresa
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https://hal-hec.archives-ouvertes.fr/hal-00788642
Contributor : Antoine Haldemann <>
Submitted on : Thursday, February 14, 2013 - 6:28:03 PM
Last modification on : Thursday, February 14, 2013 - 6:28:46 PM

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  • HAL Id : hal-00788642, version 1

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Jean-Noël Kapferer. La marca, capital de la empresa. Ed. Deusto, pp.NC, 1992. ⟨hal-00788642⟩

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