Ce qui va changer les marques - Discount, mondialisation et marchés matures - Archive ouverte HAL Access content directly
Books Year : 2002

Ce qui va changer les marques - Discount, mondialisation et marchés matures

Jean-Noël Kapferer
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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00786822

Submitted on : Sunday, February 10, 2013-7:12:20 PM

Last modification on : Saturday, June 25, 2022-10:54:24 AM

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hal-00786822 , version 1 (10-02-2013)

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  • HAL Id : hal-00786822 , version 1

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Jean-Noël Kapferer. Ce qui va changer les marques - Discount, mondialisation et marchés matures. Editions d'Organisation, pp.NC, 2002. ⟨hal-00786822⟩

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