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Ce qui va changer les marques - Discount, mondialisation et marchés matures

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https://hal-hec.archives-ouvertes.fr/hal-00786822
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 10, 2013 - 7:12:20 PM
Last modification on : Sunday, February 10, 2013 - 7:12:50 PM

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  • HAL Id : hal-00786822, version 1

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Jean-Noël Kapferer. Ce qui va changer les marques - Discount, mondialisation et marchés matures. Editions d'Organisation, pp.NC, 2002. ⟨hal-00786822⟩

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