The New Strategic Brand Management - Archive ouverte HAL Access content directly
Books Year : 2004

The New Strategic Brand Management

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hal-00786821 , version 1 (10-02-2013)

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  • HAL Id : hal-00786821 , version 1

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Jean-Noël Kapferer. The New Strategic Brand Management. Kogan Page, pp.NC, 2004. ⟨hal-00786821⟩

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