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The New Strategic Brand Management

Jean-Noël Kapferer 1
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Strategic Brand Management
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https://hal-hec.archives-ouvertes.fr/hal-00786821
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 10, 2013 - 7:07:39 PM
Last modification on : Sunday, February 10, 2013 - 7:08:34 PM

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  • HAL Id : hal-00786821, version 1

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Jean-Noël Kapferer. The New Strategic Brand Management. Kogan Page, pp.NC, 2004. ⟨hal-00786821⟩

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