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Books Year : 2004

The New Strategic Brand Management

Jean-Noël Kapferer
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire

Keywords

Strategic Brand Management

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00786821

Submitted on : Sunday, February 10, 2013-7:07:39 PM

Last modification on : Saturday, June 25, 2022-10:54:24 AM

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Dates and versions

hal-00786821 , version 1 (10-02-2013)

Identifiers

  • HAL Id : hal-00786821 , version 1

Cite

Jean-Noël Kapferer. The New Strategic Brand Management. Kogan Page, pp.NC, 2004. ⟨hal-00786821⟩

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