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Journal articles

Comment mesurer le degré d'implication des consommateurs

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https://hal-hec.archives-ouvertes.fr/hal-00786802
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 10, 2013 - 6:16:05 PM
Last modification on : Saturday, June 25, 2022 - 10:54:24 AM

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  • HAL Id : hal-00786802, version 1

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HEC | CNRS

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Jean-Noël Kapferer, Gilles Laurent. Comment mesurer le degré d'implication des consommateurs. IREP, 1983, pp.NC. ⟨hal-00786802⟩

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