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Publicité : une révolution des méthodes de travail

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https://hal-hec.archives-ouvertes.fr/hal-00786798
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 10, 2013 - 6:07:46 PM
Last modification on : Saturday, June 25, 2022 - 10:54:24 AM

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  • HAL Id : hal-00786798, version 1

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Jean-Noël Kapferer. Publicité : une révolution des méthodes de travail. Revue Française de Gestion, Lavoisier, 1985, pp.NC. ⟨hal-00786798⟩

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