Journal Articles
Revue Française de Gestion
Year : 1985
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https://hal-hec.archives-ouvertes.fr/hal-00786796
Submitted on : Sunday, February 10, 2013-6:04:34 PM
Last modification on : Friday, March 24, 2023-2:52:56 PM
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- HAL Id : hal-00786796 , version 1
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Jean-Noël Kapferer, Gilles Laurent. Consommation : le cas de la rumeur de Villejuif. Revue Française de Gestion, 1985, 51, pp.NC. ⟨hal-00786796⟩
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