https://hal-hec.archives-ouvertes.fr/hal-00786796 Contributor : Antoine HaldemannConnect in order to contact the contributor Submitted on : Sunday, February 10, 2013 - 6:04:34 PM Last modification on : Thursday, January 11, 2018 - 6:19:32 AM
Jean-Noël Kapferer, Gilles Laurent. Consommation : le cas de la rumeur de Villejuif. Revue Française de Gestion, Lavoisier, 1985, pp.NC. ⟨hal-00786796⟩