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Journal Articles Revue Française de Gestion Year : 1985

Consommation : le cas de la rumeur de Villejuif

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Submitted on : Sunday, February 10, 2013-6:04:34 PM

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hal-00786796 , version 1 (10-02-2013)

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Jean-Noël Kapferer, Gilles Laurent. Consommation : le cas de la rumeur de Villejuif. Revue Française de Gestion, 1985, 51, pp.NC. ⟨hal-00786796⟩

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