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Les six facettes de l'image du distributeur

Mots-clés : facettes image distributeur
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00786794
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 10, 2013 - 6:00:11 PM
Last modification on : Sunday, February 10, 2013 - 6:01:30 PM

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  • HAL Id : hal-00786794, version 1

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Citation

Jean-Noël Kapferer, J.F. Variot. Les six facettes de l'image du distributeur. Points de Vente, 1985, pp.NC. ⟨hal-00786794⟩

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