Journal Articles
La Revue Vinicole Internationale
Year : 1985
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https://hal-hec.archives-ouvertes.fr/hal-00786793
Submitted on : Sunday, February 10, 2013-5:56:26 PM
Last modification on : Saturday, June 25, 2022-10:54:23 AM
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Jean-Noël Kapferer, J.F. Variot. L'identité de marque : nouveau concept pour gérer la communication. La Revue Vinicole Internationale, 1985, pp.NC. ⟨hal-00786793⟩
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