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Journal articles
L'identité de marque : nouveau concept pour gérer la communication
Mots-clés :
identité de marque
communication
https://hal-hec.archives-ouvertes.fr/hal-00786793
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 10, 2013 - 5:56:26 PM
Last modification on : Sunday, May 31, 2020 - 11:52:06 PM
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 10, 2013 - 5:56:26 PM
Last modification on : Sunday, May 31, 2020 - 11:52:06 PM