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L'identité de marque : nouveau concept pour gérer la communication

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https://hal-hec.archives-ouvertes.fr/hal-00786793
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 10, 2013 - 5:56:26 PM
Last modification on : Sunday, May 31, 2020 - 11:52:06 PM

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Jean-Noël Kapferer, J.F. Variot. L'identité de marque : nouveau concept pour gérer la communication. La Revue Vinicole Internationale, 1985, pp.NC. ⟨hal-00786793⟩

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