Journal Articles
Guide Marketing Mix
Year : 1986
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00786666
Submitted on : Saturday, February 9, 2013-6:24:41 PM
Last modification on : Saturday, June 25, 2022-10:54:23 AM
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- HAL Id : hal-00786666 , version 1
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Jean-Noël Kapferer. Comment choisir un positionnement. Guide Marketing Mix, 1986, pp.NC. ⟨hal-00786666⟩
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