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Comment choisir un positionnement

Mots-clés : choisir positionnement
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00786666
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, February 9, 2013 - 6:24:41 PM
Last modification on : Saturday, February 9, 2013 - 6:25:16 PM

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  • HAL Id : hal-00786666, version 1

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Jean-Noël Kapferer. Comment choisir un positionnement. Guide Marketing Mix, 1986, pp.NC. ⟨hal-00786666⟩

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