Journal Articles
Revue Française du Marketing
Year : 1987
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00786663
Submitted on : Saturday, February 9, 2013-6:07:13 PM
Last modification on : Saturday, June 25, 2022-10:54:23 AM
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- HAL Id : hal-00786663 , version 1
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Jean-Noël Kapferer. Rumeurs - le plus vieux média du monde. Revue Française du Marketing, 1987, 113, pp.72-78. ⟨hal-00786663⟩
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