A mass poisoning rumor in Europe

Abstract : For more than ten years, a rumor has been spreading in Europe. Transmitted from hand to hand on a leaflet, this rumor accuses ten well-known brands of food products of being toxic and producing cancer. Because of its persistence, extensiveness, and tangible nature, the rumor lends itself to empirical research. This article presents the most significant results of a number of studies assessing the rumor's penetration, its modes of diffusion, and its behavioral effects.
Mots-clés : mass poisoning rumor Europe
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00784152
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Submitted on : Sunday, February 3, 2013 - 7:15:04 PM
Last modification on : Sunday, February 3, 2013 - 7:16:26 PM

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Jean-Noël Kapferer. A mass poisoning rumor in Europe. Public Opinion Quarterly, Oxford University Press (OUP), 1989, 53 (4), pp.467-481. ⟨10.1086/269167⟩. ⟨hal-00784152⟩

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