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Vraies marques et fausses marques

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https://hal-hec.archives-ouvertes.fr/hal-00784148
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 3, 2013 - 6:49:09 PM
Last modification on : Saturday, June 25, 2022 - 10:54:22 AM

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  • HAL Id : hal-00784148, version 1

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Jean-Noël Kapferer. Vraies marques et fausses marques. Humanisme et entreprise, 1990, 181, pp.NC. ⟨hal-00784148⟩

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