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Marque, consommateurs, consumérisme

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https://hal-hec.archives-ouvertes.fr/hal-00784147
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 6:42:11 PM
Last modification on : Sunday, February 3, 2013 - 6:44:25 PM

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  • HAL Id : hal-00784147, version 1

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Jean-Noël Kapferer. Marque, consommateurs, consumérisme. Revue de l'ENA, 1990, pp.NC. ⟨hal-00784147⟩

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