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Le grand commerce est-il consumériste ?

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https://hal-hec.archives-ouvertes.fr/hal-00784145
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 6:37:49 PM
Last modification on : Sunday, February 3, 2013 - 6:38:40 PM

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  • HAL Id : hal-00784145, version 1

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Jean-Noël Kapferer. Le grand commerce est-il consumériste ?. Revue Française de Gestion, Lavoisier, 1990, pp.88-91. ⟨hal-00784145⟩

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