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La communication publicitaire

Jean-Noël Kapferer 1
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : communication publicitaire
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00784133
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 6:12:07 PM
Last modification on : Sunday, February 3, 2013 - 6:12:38 PM

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  • HAL Id : hal-00784133, version 1

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HEC | PARISTECH

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Jean-Noël Kapferer. La communication publicitaire. Les Cahiers français : documents d'actualité, La Documentation Française, 1992, pp.39-44. ⟨hal-00784133⟩

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