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Further evidence on the consumer involvement profile: five antecedents of involvement

Jean-Noël Kapferer 1 Gilles Laurent 1
1 HEC Paris - Recherche - Hors Laboratoire
Abstract : This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.
Keywords : evidence consumer involvement profile antecedents of involvement
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https://hal-hec.archives-ouvertes.fr/hal-00784124
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 5:56:26 PM
Last modification on : Wednesday, May 1, 2013 - 6:44:47 PM

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Jean-Noël Kapferer, Gilles Laurent. Further evidence on the consumer involvement profile: five antecedents of involvement. Psychology and Marketing, Wiley, 1993, 10 (4), pp.347-355. ⟨10.1002/mar.4220100408⟩. ⟨hal-00784124⟩

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