Abstract : This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.
https://hal-hec.archives-ouvertes.fr/hal-00784124
Contributeur : Antoine Haldemann
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Soumis le : dimanche 3 février 2013 - 17:56:26
Dernière modification le : mercredi 1 mai 2013 - 18:44:47
Jean-Noël Kapferer, Gilles Laurent. Further evidence on the consumer involvement profile: five antecedents of involvement. Psychology and Marketing, Wiley, 1993, 10 (4), pp.347-355. 〈10.1002/mar.4220100408〉. 〈hal-00784124〉
