Journal Articles
Revue Française de Gestion
Year : 1994
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https://hal-hec.archives-ouvertes.fr/hal-00784119
Submitted on : Sunday, February 3, 2013-5:42:01 PM
Last modification on : Saturday, June 25, 2022-10:54:22 AM
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- HAL Id : hal-00784119 , version 1
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Jean-Noël Kapferer. La fin d'un marketing. Revue Française de Gestion, 1994, 100, pp.65-70. ⟨hal-00784119⟩
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