La fin d'un marketing

keyword : fin marketing
Document type :
Journal articles
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00784119
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 5:42:01 PM
Last modification on : Sunday, February 3, 2013 - 5:42:36 PM

Identifiers

  • HAL Id : hal-00784119, version 1

Collections

Citation

Jean-Noël Kapferer. La fin d'un marketing. Revue Française de Gestion, Lavoisier, 1994, pp.65-70. ⟨hal-00784119⟩

Share

Metrics

Record views

308