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Les chemins de la persuasion publicitaire

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https://hal-hec.archives-ouvertes.fr/hal-00784117
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Submitted on : Sunday, February 3, 2013 - 5:33:09 PM
Last modification on : Sunday, February 3, 2013 - 5:34:28 PM

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Jean-Noël Kapferer. Les chemins de la persuasion publicitaire. Sciences humaines, Sciences Humaines, 1994, 38, pp.26-29. ⟨hal-00784117⟩

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