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Journal articles

Les marques au coeur du débat

Mots-clés : marques
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00784100
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 3, 2013 - 4:50:35 PM
Last modification on : Sunday, February 3, 2013 - 4:51:58 PM

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  • HAL Id : hal-00784100, version 1

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Jean-Noël Kapferer. Les marques au coeur du débat. Revue Française de Gestion, Lavoisier, 2000, 131, pp.114-118. ⟨hal-00784100⟩

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