Brand Extension in Practice - Archive ouverte HAL Access content directly
Journal Articles Thexis Year : 2000

Brand Extension in Practice

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hal-00784099 , version 1 (03-02-2013)

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  • HAL Id : hal-00784099 , version 1

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Jean-Noël Kapferer. Brand Extension in Practice. Thexis, 2000, 2, pp.NC. ⟨hal-00784099⟩

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