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Journal Articles Thexis Year : 2000

Brand Extension in Practice

Jean-Noël Kapferer
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire

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Brand Extension

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Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00784099

Submitted on : Sunday, February 3, 2013-4:43:04 PM

Last modification on : Saturday, June 25, 2022-10:54:22 AM

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hal-00784099 , version 1 (03-02-2013)

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  • HAL Id : hal-00784099 , version 1

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Jean-Noël Kapferer. Brand Extension in Practice. Thexis, 2000, 2, pp.NC. ⟨hal-00784099⟩

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