Skip to Main content Skip to Navigation
Journal articles

Brand Extension in Practice

keyword : Brand Extension
Document type :
Journal articles
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00784099
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 3, 2013 - 4:43:04 PM
Last modification on : Sunday, February 3, 2013 - 4:44:51 PM

Identifiers

  • HAL Id : hal-00784099, version 1

Collections

Citation

Jean-Noël Kapferer. Brand Extension in Practice. Thexis, 2000, 2, pp.NC. ⟨hal-00784099⟩

Share

Metrics

Record views

239