Abstract : The article discusses methods to build a product brand. Brands have long been accepted as ways of creating customer loyalty and driving corporate growth. Marketers can capitalize on this by building a company's brand from within, but they must make sure not to fall in love with the brand itself and forget the bigger picture.
https://hal-hec.archives-ouvertes.fr/hal-00781527
Contributeur : Antoine Haldemann
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Soumis le : dimanche 27 janvier 2013 - 17:25:41
Dernière modification le : dimanche 27 janvier 2013 - 17:27:22
