Blockbuster Products and Brand Value in High-Tech Industries - Archive ouverte HAL Access content directly
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Blockbuster Products and Brand Value in High-Tech Industries

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hal-00760790 , version 1 (04-12-2012)

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  • HAL Id : hal-00760790 , version 1

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Bo Huang. Blockbuster Products and Brand Value in High-Tech Industries. 2012. ⟨hal-00760790⟩

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