Brand Value and New Product Quality - Theory and Evidence - Archive ouverte HAL Access content directly
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Brand Value and New Product Quality - Theory and Evidence

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hal-00760788 , version 1 (04-12-2012)

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  • HAL Id : hal-00760788 , version 1

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Bo Huang. Brand Value and New Product Quality - Theory and Evidence. 2012. ⟨hal-00760788⟩

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