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Brand Value and New Product Quality - Theory and Evidence

Bo Huang
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https://hal-hec.archives-ouvertes.fr/hal-00760788

Submitted on : Tuesday, December 4, 2012-2:14:30 PM

Last modification on : Saturday, June 25, 2022-10:54:18 AM

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hal-00760788 , version 1 (04-12-2012)

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  • HAL Id : hal-00760788 , version 1

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Bo Huang. Brand Value and New Product Quality - Theory and Evidence. 2012. ⟨hal-00760788⟩

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