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Brand Value and New Product Quality - Theory and Evidence

Bo Huang 1
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Brand Value New Product Quality
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https://hal-hec.archives-ouvertes.fr/hal-00760788
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, December 4, 2012 - 2:14:30 PM
Last modification on : Friday, September 16, 2016 - 3:21:22 PM

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  • HAL Id : hal-00760788, version 1

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Bo Huang. Brand Value and New Product Quality - Theory and Evidence. 2012. ⟨hal-00760788⟩

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