Cumulative Discrete Choice - Archive ouverte HAL Access content directly
Journal Articles Marketing Letters Year : 2001

Cumulative Discrete Choice

(1) ,
1
Amit Pazgal
  • Function : Author

Abstract

We present a discrete choice model in which a consumer's impression of each alternative is based on her memory of past experience with this choice, and is stochastically updated whenever the alternative is chosen. The consumer remembers a cumulative utility index per alternative, and, when an alternative is chosen, the index is updated by the addition of a random variable, interpreted as instantaneous utility. We prove that the frequencies of choice converge, with probability 1, to limit frequencies, which can be computed from the model's parameters.

Dates and versions

hal-00752291 , version 1 (15-11-2012)

Identifiers

Cite

Itzhak Gilboa, Amit Pazgal. Cumulative Discrete Choice. Marketing Letters, 2001, vol. 12, n°2, pp. 119-130. ⟨10.1023/A:1011134718403⟩. ⟨hal-00752291⟩

Collections

HEC
127 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More