Cumulative Discrete Choice

Abstract : We present a discrete choice model in which a consumer's impression of each alternative is based on her memory of past experience with this choice, and is stochastically updated whenever the alternative is chosen. The consumer remembers a cumulative utility index per alternative, and, when an alternative is chosen, the index is updated by the addition of a random variable, interpreted as instantaneous utility. We prove that the frequencies of choice converge, with probability 1, to limit frequencies, which can be computed from the model's parameters.
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Marketing Letters, Springer Verlag, 2001, vol. 12, n°2, pp. 119-130. 〈10.1023/A:1011134718403〉
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Soumis le : jeudi 15 novembre 2012 - 12:50:34
Dernière modification le : jeudi 15 novembre 2012 - 12:51:05

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Itzhak Gilboa, Amit Pazgal. Cumulative Discrete Choice. Marketing Letters, Springer Verlag, 2001, vol. 12, n°2, pp. 119-130. 〈10.1023/A:1011134718403〉. 〈hal-00752291〉

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