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Conference papers

Les systèmes d'information marketing et leur utilisation en micro marketing

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https://hal-hec.archives-ouvertes.fr/hal-00743627
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, October 19, 2012 - 3:30:25 PM
Last modification on : Friday, October 19, 2012 - 3:30:51 PM

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  • HAL Id : hal-00743627, version 1

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Jean-Michel Gautier. Les systèmes d'information marketing et leur utilisation en micro marketing. Colloque francophone sur les enquêtes et les systèmes d'informations, 1999, Abidjan, Côte d’Ivoire. pp.NC. ⟨hal-00743627⟩

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