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Conference papers

Intelligence de la relation clients Du système d'information au Marketing opérationnel

Jean-Michel Gautier 1 
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : Intelligence relation clients système d'information Marketing opérationnel
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00743623
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, October 19, 2012 - 3:27:17 PM
Last modification on : Saturday, June 25, 2022 - 10:53:56 AM

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  • HAL Id : hal-00743623, version 1

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Jean-Michel Gautier. Intelligence de la relation clients Du système d'information au Marketing opérationnel. Séminaire SPSS analyse prédictive en Marketing, 2004, Paris, France. ⟨hal-00743623⟩

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