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https://hal-hec.archives-ouvertes.fr/hal-00743623
Submitted on : Friday, October 19, 2012-3:27:17 PM
Last modification on : Saturday, June 25, 2022-10:53:56 AM
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Jean-Michel Gautier. Intelligence de la relation clients Du système d'information au Marketing opérationnel. Séminaire SPSS analyse prédictive en Marketing, 2004, Paris, France. ⟨hal-00743623⟩
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