L'évolution du marketing et la gestion de la relation client

Jean-Michel Gautier

Book Sections Year : 2003

L'évolution du marketing et la gestion de la relation client

(1)

1

Jean-Michel Gautier

Function : Author

HEC Paris - Recherche - Hors Laboratoire

Keywords

évolution marketing gestion relation client

Domains

Humanities and Social Sciences Economics and Finance Economy and decision science

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00743588

Submitted on : Friday, October 19, 2012-2:53:45 PM

Last modification on : Saturday, June 25, 2022-10:53:56 AM

Dates and versions

hal-00743588 , version 1 (19-10-2012)

Identifiers

HAL Id : hal-00743588 , version 1

Cite

Jean-Michel Gautier. L'évolution du marketing et la gestion de la relation client. M. H. Delmond (ed.). Management des systèmes d'information, Dunod, chapitre 8, 2003. ⟨hal-00743588⟩

L'évolution du marketing et la gestion de la relation client

Keywords

Domains

Dates and versions

Identifiers

Cite

Export

Collections

Share