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L'évolution du marketing et la gestion de la relation client

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https://hal-hec.archives-ouvertes.fr/hal-00743588
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, October 19, 2012 - 2:53:45 PM
Last modification on : Friday, October 19, 2012 - 2:54:08 PM

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  • HAL Id : hal-00743588, version 1

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Jean-Michel Gautier. L'évolution du marketing et la gestion de la relation client. M. H. Delmond (ed.). Management des systèmes d'information, Dunod, chapitre 8, 2003. ⟨hal-00743588⟩

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