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Financial Performance Outcomes of B2B Customer Solution Offerings

(1) , , ,
1
Stefan Worm
  • Function : Author
Groupement de Recherche et d'Etudes en Gestion à HEC
W. Ulaga
  • Function : Author
S. Bharadwaj
  • Function : Author
W. Reinartz
  • Function : Author

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Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00715397

Submitted on : Friday, July 6, 2012-9:44:03 PM

Last modification on : Saturday, June 25, 2022-10:53:50 AM

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hal-00715397 , version 1 (06-07-2012)

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  • HAL Id : hal-00715397 , version 1

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Stefan Worm, W. Ulaga, S. Bharadwaj, W. Reinartz. Financial Performance Outcomes of B2B Customer Solution Offerings. ISBM Academic Conference 2012, Aug 2012, Boston, United States. ⟨hal-00715397⟩

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