Financial Performance Outcomes of B2B Customer Solution Offerings

Stefan Worm; W. Ulaga; S. Bharadwaj; W. Reinartz

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Financial Performance Outcomes of B2B Customer Solution Offerings

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Stefan Worm

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Groupement de Recherche et d'Etudes en Gestion à HEC

W. Ulaga

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S. Bharadwaj

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W. Reinartz

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Financial Performance Outcomes B2B Customer Solution Offerings

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00715397

Submitted on : Friday, July 6, 2012-9:44:03 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00715397 , version 1 (06-07-2012)

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HAL Id : hal-00715397 , version 1

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Stefan Worm, W. Ulaga, S. Bharadwaj, W. Reinartz. Financial Performance Outcomes of B2B Customer Solution Offerings. ISBM Academic Conference 2012, Aug 2012, Boston, United States. ⟨hal-00715397⟩

Financial Performance Outcomes of B2B Customer Solution Offerings

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