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Conference papers

Financial Performance Outcomes of B2B Customer Solution Offerings

Stefan Worm 1 W. Ulaga S. Bharadwaj W. Reinartz
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Financial Performance Outcomes B2B Customer Solution Offerings
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00715397
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, July 6, 2012 - 9:44:03 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00715397, version 1

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HEC | PARISTECH | CNRS

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Stefan Worm, W. Ulaga, S. Bharadwaj, W. Reinartz. Financial Performance Outcomes of B2B Customer Solution Offerings. ISBM Academic Conference 2012, Aug 2012, Boston, United States. ⟨hal-00715397⟩

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