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Conference papers

The Value Relevance of Top Management Team Marketing Attention

Stefan Worm 1 J. Shen S. Bharadwaj
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Value Relevance Top Management Team Marketing Attention
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00715396
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Friday, July 6, 2012 - 9:40:13 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00715396, version 1

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Stefan Worm, J. Shen, S. Bharadwaj. The Value Relevance of Top Management Team Marketing Attention. AMA Winter Marketing Educators' Conference 2012, Feb 2012, St. Petersburg, United States. ⟨hal-00715396⟩

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