The Value Relevance of Top Management Team Marketing Attention

Stefan Worm; J. Shen; S. Bharadwaj

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The Value Relevance of Top Management Team Marketing Attention

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Stefan Worm

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Groupement de Recherche et d'Etudes en Gestion à HEC

J. Shen

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S. Bharadwaj

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Value Relevance Top Management Team Marketing Attention

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https://hal-hec.archives-ouvertes.fr/hal-00715396

Submitted on : Friday, July 6, 2012-9:40:13 PM

Last modification on : Friday, March 24, 2023-2:52:55 PM

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hal-00715396 , version 1 (06-07-2012)

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HAL Id : hal-00715396 , version 1

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Stefan Worm, J. Shen, S. Bharadwaj. The Value Relevance of Top Management Team Marketing Attention. AMA Winter Marketing Educators' Conference 2012, Feb 2012, St. Petersburg, United States. ⟨hal-00715396⟩

The Value Relevance of Top Management Team Marketing Attention

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