The Value Relevance of Top Management Team Marketing Attention

Stefan Worm; J. Shen; S. Bharadwaj

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The Value Relevance of Top Management Team Marketing Attention

(1) , ,

1

Stefan Worm

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

J. Shen

Function : Author

S. Bharadwaj

Function : Author

Keywords

Value Relevance Top Management Team Marketing Attention

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00715396

Submitted on : Friday, July 6, 2012-9:40:13 PM

Last modification on : Saturday, June 25, 2022-10:53:49 AM

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hal-00715396 , version 1 (06-07-2012)

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HAL Id : hal-00715396 , version 1

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Stefan Worm, J. Shen, S. Bharadwaj. The Value Relevance of Top Management Team Marketing Attention. AMA Winter Marketing Educators' Conference 2012, Feb 2012, St. Petersburg, United States. ⟨hal-00715396⟩

The Value Relevance of Top Management Team Marketing Attention

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