The Value Relevance of Top Management Team Marketing Attention - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year :

The Value Relevance of Top Management Team Marketing Attention

J. Shen
  • Function : Author
S. Bharadwaj
  • Function : Author

Domains

Not file

Dates and versions

hal-00715396 , version 1 (06-07-2012)

Identifiers

  • HAL Id : hal-00715396 , version 1

Cite

Stefan Worm, J. Shen, S. Bharadwaj. The Value Relevance of Top Management Team Marketing Attention. AMA Winter Marketing Educators' Conference 2012, Feb 2012, St. Petersburg, United States. ⟨hal-00715396⟩

Collections

HEC CNRS
50 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More