Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall - Archive ouverte HAL Access content directly
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Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

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hal-00713463 , version 1 (01-07-2012)

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  • HAL Id : hal-00713463 , version 1

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Gilles Laurent, R. Lambert-Pandraud. Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall. EMAC Conference, May 2012, Lisbonne, Portugal. ⟨hal-00713463⟩

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