Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Gilles Laurent; R. Lambert-Pandraud

Conference papers

Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Gilles Laurent ¹ R. Lambert-Pandraud

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

keyword : reminiscence bump consumers cognitive decline age brand recall

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00713463
Contributor : Antoine Haldemann <>
Submitted on : Sunday, July 1, 2012 - 4:40:19 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Identifiers

Collections

Citation

Export

Metrics

153

Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Identifiers

Collections

Citation

Export

Share

Metrics

153