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https://hal-hec.archives-ouvertes.fr/hal-00713463
Submitted on : Sunday, July 1, 2012-4:40:19 PM
Last modification on : Saturday, June 25, 2022-10:53:47 AM
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Gilles Laurent, R. Lambert-Pandraud. Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall. EMAC Conference, May 2012, Lisbonne, Portugal. ⟨hal-00713463⟩
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