Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall - Archive ouverte HAL Access content directly
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Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

(1) ,
1
Gilles Laurent
  • Function : Author
Groupement de Recherche et d'Etudes en Gestion à HEC
R. Lambert-Pandraud
  • Function : Author

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https://hal-hec.archives-ouvertes.fr/hal-00713463

Submitted on : Sunday, July 1, 2012-4:40:19 PM

Last modification on : Saturday, June 25, 2022-10:53:47 AM

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hal-00713463 , version 1 (01-07-2012)

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Gilles Laurent, R. Lambert-Pandraud. Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall. EMAC Conference, May 2012, Lisbonne, Portugal. ⟨hal-00713463⟩

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