Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Gilles Laurent; R. Lambert-Pandraud

Conference papers

Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Gilles Laurent ¹ R. Lambert-Pandraud

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

keyword : reminiscence bump consumers cognitive decline age brand recall

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00713463
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, July 1, 2012 - 4:40:19 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

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Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

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