https://hal-hec.archives-ouvertes.fr/hal-00713463
Contributor : Antoine Haldemann <>
Submitted on : Sunday, July 1, 2012 - 4:40:19 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Gilles Laurent, R. Lambert-Pandraud. Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall. EMAC Conference, May 2012, Lisbonne, Portugal. ⟨hal-00713463⟩