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Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

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https://hal-hec.archives-ouvertes.fr/hal-00713463
Contributor : Antoine Haldemann <>
Submitted on : Sunday, July 1, 2012 - 4:40:19 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00713463, version 1

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Gilles Laurent, R. Lambert-Pandraud. Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall. EMAC Conference, May 2012, Lisbonne, Portugal. ⟨hal-00713463⟩

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